Meanwhile, Google Cloud has seen continued adoption and grown into its own $8.9 billion segment.įor Microsoft, growth in cloud computing and services led to stronger revenue in almost all segments. Alphabet’s ad revenue from Google properties and networks increased by $20 billion. Services and ads drove increased revenues for the rest of Big Tech as well. The only chunk of the Amazon pie that didn’t increase were physical store sales, which have stagnated after previously being the fastest growing segment. Revenue from online sales and third-party seller services increased by almost $30 billion, while Amazon Web Services and Amazon Prime saw increased revenues of $15 billion combined. ![]() Revenues for Big Tech Keep IncreasingĪcross the board, greater technological adoption is the biggest driver of increased revenues.Īmazon earned the most in total revenue compared with last year’s figures, with leaps in almost all of the company’s operations. Still, even this hasn’t stopped the tech giants from (almost) all posting massive revenue growth. Data-use, diversity, and treatment of workers have all become hot-button issues on a global scale, putting Big Tech on the defensive with advertisers and governments alike. Unfortunately, with growth comes difficulty.
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